On a less facetious note, the new look is described as "The City Mansion", which is more mature and appealing to an older clientele', and speaks of Lee Hwa being an 'established and solid' jeweller. 'The City Mansion' look is also markedly appropriate for the chic and urban location of this new outlet.

The 1,000 sq.ft. boutique is designed and built at a cool $2 million. Showcased here are high-quality diamond jewellery costing $1,000 to $60,000, aimed at 'filling the gap in the market between international brand-name jewellery and local products'. These pieces include several exclusives - such as the "Hearts on Fire" diamonds of perfect polish, proportion and symmetry - as well as stock from in-house designers priced at $3,000 to $5,000 apiece. This gallery will be the first in Lee Hwa's plans to open more Diamond Gallery outlets in Singapore and overseas, in the near future.

A holographic silver vinyl-dressed column with an expanding diameter that rises to the ceiling is undoubtedly the most commanding interior feature in the gallery; the quilted pattern of the vinyl dressing is noticeably done to resemble the cut chamfers on a diamond. The column is meant to 'grab attention from a distance', to attract the customer into the gallery first and then to direct focus to the podium displays that represent each collection in isolation'. Existing site conditions included a fixed door position, column and cut-off corner.